General Contractors
Websites and marketing for general contractors
When someone in your town searches "general contractor near me", the goal is simple: you show up, they can call you in one tap, and you can see that it happened.
No form to read either one. Call or text 518-705-6248 when you're ready.
What I know about general contractors
Most of your best jobs come by referral. The website's job is to close the ones who look you up after the referral.
So the first pages I'd build for a general contractors company are the ones people search for by name: Additions, Kitchens, Bathrooms, Basements and Commercial. Each one in each town you serve. That's how you show up for "general contractor near me" without paying for every click.
Pages a general contractors site needs
- Additions, per town
- Kitchens, per town
- Bathrooms, per town
- Basements, per town
- Commercial, per town
- Photos of your own work
- Reviews with a link to leave one
- Tap to call, tap to text, a ten-second form
The website
What's included
Built for you
No template. I write the pages around the jobs you want more of and the towns you want them in.
Fast on a phone
Most of your customers will never see the site on a computer. Every page loads in about a second on a cell signal.
A page per service, per town
"Roof repair Schenectady" is its own search. It gets its own page. That's how you show up for it.
Tap to call, tap to text
The number opens the dialer. The form is short. Both come straight to you.
Photos of your work
Your photos, sized right. No stock pictures of a smiling man in a hard hat who has never held a hammer.
Search set up right
Titles, descriptions, sitemap, structured data and speed. The things Google checks before it decides where you land.
Hosting and updates
I host it, back it up and keep it patched. Need a line changed? Email me. Small updates are free.
You own all of it
The domain, the site and the files are yours. If we ever part ways, they go with you.
The map listing
Your Google Business Profile, done right
For most general contractors, the map listing brings more calls than the website. It gets the same care.
Categories and services
The right primary category and every service you offer, spelled the way people search for it.
Photos that look like you
Job photos, trucks, the crew. Google shows profiles with real photos more often.
Reviews
A link you can text a customer from the driveway, and replies to every review, good or bad.
Posts and updates
A few posts a month keep the profile active. Active profiles rank higher.
Spam removal
Fake competitors and lead-gen listings in your area get reported. That alone can move you up.
Monthly numbers
Calls, direction requests and site clicks from the profile, in one short email every month.
Reviews
What contractors say
Our old site went down in the middle of the season. Jeshua had a new one live in a week, and it's the first time we can actually see where the calls come from.
We got 16 leads the first week the new site was up. He answers his phone, which is more than I can say for the last two companies.
Every form and every call shows up on one page. No more guessing whether the money is doing anything.
FAQ
General Contractors website questions
Do you build websites for general contractors?
Yes. Most of your best jobs come by referral. The website's job is to close the ones who look you up after the referral.
What pages would a general contractors site have?
A homepage, a page for each service (Additions, Kitchens, Bathrooms and so on), a page for each town you serve, a photo gallery, reviews and a contact page that reaches you in one tap.
What does a website cost?
It depends on how many services and towns you want pages for. You get a written price before anything starts, and it's on the pricing page in plain ranges. Half to start, half when you've seen the finished site and said yes.
How long does it take?
Most sites are live in two to three weeks. The slow part is usually photos and answers from you, so I ask for those first.
Will you call me ten times if I fill out the form?
No. You get one email from me. If you don't answer, that's the end of it. Your details don't go to anyone else.
Who owns the site?
You do. The domain, the site and the files. If you leave, everything goes with you and I'll help you move it.
See what a general contractors site would cost.
Prices are on the page. No form needed to read them.